normal copy | Seth Merrill | Substack

Accessible excellence

A mantra (and a matrix) for creating timeless content

Dec 21, 2022 •

Is shitposting-as-a-strategy the future?

A case for being less serious in order to make a bigger impact.

Oct 11, 2021 •

Just tell people what your product is

What Little Ceasar's and Wendy's teach us about not overthinking how you message your products.

Jul 28, 2021 •

How to get creatively indulgent

The wrong audience won't get it or won't care, but the right one will.

May 11, 2021 •

Welcome to normal copy

Brand, copywriting and campaign insights to help marketers become better writers.

May 1, 2021 •

normal copy

normal copy

Content inspiration from every corner of the internet.

normal copy

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