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Accessible excellence
A mantra (and a matrix) for creating timeless content
Dec 21, 2022
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Seth Merrill
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Accessible excellence
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October 2021
Is shitposting-as-a-strategy the future?
A case for being less serious in order to make a bigger impact.
Oct 11, 2021
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Seth Merrill
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Is shitposting-as-a-strategy the future?
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July 2021
Just tell people what your product is
What Little Ceasar's and Wendy's teach us about not overthinking how you message your products.
Jul 28, 2021
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Seth Merrill
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Just tell people what your product is
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May 2021
How to get creatively indulgent
The wrong audience won't get it or won't care, but the right one will.
May 11, 2021
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Seth Merrill
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How to get creatively indulgent
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Welcome to normal copy
Brand, copywriting and campaign insights to help marketers become better writers.
May 1, 2021
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Seth Merrill
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Welcome to normal copy
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